Client The Pop-Up Deli
Alison Trerotoli started The Pop-Up Deli in 2015 as a franchise for self employed representatives.
The concept involves organising fun social parties at home and also 'Pop-Up Delis' in workplaces or other social events to sell their range of pasta, sauces and infused oils. All of their products are made in small batches by family run companies across Italy and have a real artisan feel.
The Brief
Logo Creation, Branding, Brochure Design, Stationery, Packaging Design and Artwork.
This was a really fun project to work on as it covered the complete graphic design spectrum, from initial concepts for the company's identity and for the four different ranges of products to final print ready artwork across the board.
The client wanted each brand have its own character and distinctive design that would have 'on shelf' impact but would also hold true to their Italian artisan roots.
